INTRODUCTION TO PROFESSIONAL INTERNET MARKETING : AUTORESPONDER
THE AUTORESPONDER IS THE ONLY TRUE TOOL OF AUTOMATION!
All professional marketing tools serve the same purpose. Physical offline tools should do the same thing that digital online tools do. Generating & driving traffic is the first intention. Converting the traffic into leads is the second. The final is converting leads into sales.
These are not new concepts. Offline the only real tool of automation was is an answering machine or voicemail. You might think that is a joke but if someone calls a business to get a quote or a price and no one is available the voicemail will takeover. If the caller leaves a message the owner has a lead to work and follow up with.
Online the autoresponder is the one and only tool of automation. When you create content and publish it or market it you may not get immediate results right away but they could come later. If you’re not online you need tools & services to allow people to fo the following.
- Get more information
- Check themselves out and buy your product or service.
All should be possible without you being physically online.
COLLECT LEAD INFORMATION
In order to generate traffic, you must have a website to generate or drive traffic to. In order to generate leads, you must have a lead capture page and an autoresponder. To generate sales, you must have selling skills. The product or service must have and hold value in order for people to justify spending the money on it.
The autoresponder collects the information and then redirects the lead to the thank you page or sales page. If your automated process fails the autoresponder then is responsible for following up.
Unfortunately, too many people buy automated done for your systems and autoresponder programs or all in one tool programs. The hear that term “done for you” and they think that all they have to do is buy it and the leads will automatically just show up in the back office or database. No, if you want to generate leads you to have to create content publish it then market it everywhere. This requires work that you have to do yourself.